Originally we just walked into Ben and Jerry's for an ice cream stop, but after striking up conversation with the employee Roy, we saw it as an opportunity to learn about what makes Ben and Jerry's so successful in this generation. Roy was happy to tell us about the business and what makes them so popular. We learned that Ben and Jerry's, like most successful businesses, focuses on good ethics and high quality when it comes to their product. What sets them apart from other companies in the ice cream industry is that while they have classic flavors such as cookie dough, they also have original flavors that can't be found anywhere else.
Things That Matter to a New Generation
1)Great Ethics: Ben and Jerry's really works hard to give back to the community and the environment. They donate to many causes that they support including local communities. They also make sure that their ingredients are of the best quality and that they are from suppliers with good ethics in mind. They also make sure their products are fair trade to combat worker exploitation. 2)Brand Reputation: Ben and Jerry's has consistently kept up the quality of their ice cream making them a household name all across the country. They are also known for their unique ice cream flavors and catchy names such as phish food and tonight dough. 3)Good Product:Ben and Jerry's is known for having great ice cream that can be bought at any store. While they have many original fan favorite flavors, they are also constantly creating new flavors that makes it fun for their customer base. 4)Store Experience:Walking into the Ben and Jerry's store was very exciting. All of the employees were very welcoming and made it feel like a small family run ice cream shop. Ben and Jerry's has made their stores a destination that customers can't pass up. They also have factory tours at their factory in Vermont where people can learn about how their ice cream is made. It is a fun tourist destination where families can go spend their day. 5)Customer Service:The employees at Ben and Jerry's were very friendly and happy to help us with anything that we might need. They also have many ways for customers to contact them about complaints, flavor ideas, questions and more.
How Can These Be Used By Other Companies
With such a great product and reputation for quality ice cream, Ben and Jerry's has created a loyal customer base making them very popular in this generation. Just as Ben and Jerry's has done, other companies should work on the quality of their product. Being known for a good product that hasn't lost its quality over the years is what makes Ben and Jerry's so successful. Another thing companies should focus on is what their company stands for. Ben and Jerry's is known for their good ethics, with quality sourcing of ingredients, buying fair trade ingredients, and donating to local and global causes, many customers really appreciate the friendly environment that Ben and Jerry's has created. A good product alone is not enough to keep a business going, it is the details such as good ethics and customer service that create a loyal fan base and propel the company forward into the next generation.