Tesla Motors, a company redefining the world of transportation
Tesla Motors is making advancements to the world of vehicles through constant innovation.
What Makes Tesla so Remarkable
Tesla, Inc. is remarkable because of their innovations in both the car industry and clean energy industry. Founded in 2003 and launched in 2008, the company is most known for their high end designs, electric powered cars, and their attention to environmental impact. Tesla, Inc. took all of the problems in a conventional car and not only fixed, but improved them. Tesla, Inc.'s autonomous feature sets Tesla at the top relative to their competitors, as it is a new feature seen in the mainstream car industry. People are constantly being shocked by Tesla. Inc.'s innovations because they are constantly innovating. For example, Tesla, Inc. has decided to remove two exterior colors, Obsidian Black and Metallic Silver, to improve production efficiency. Pictured above in the slideshow is the design panel, updated less than 12 hours of our visit to the company. The advantages to owning a Tesla, Inc. vehicle are endless. When owning a gas fueled car, one would buy a new car when it becomes dated and better models are on the market. However, with Tesla, Inc. vehicles, when a new software comes out all the Tesla owner needs to do is upgrade their software so they can always be up to date with the new internal upgrades. This gives the customer the ability to own their vehicle for a greater amount of time, not only proving to be convenient, but also money saving. Also, some argue that Tesla, Inc. cars cannot go on long road trips due to having to go to a charging station, however this is not the case. With only 34kWh costing about $0.12/kWh, Tesla offers an affordable car one can take on long trips. Their current models have an average mile range of 300mi, while their new Roaster model has a mile range of 620mi, so Tesla, Inc. is definitely able to handle long trips. Tesla, Inc. has also introduced solar panels targeted towards both residential and commercial use, stored in their product, Powerwall. Tesla, Inc. has not only redefined the electric car industry, they have also redefined themselves, as a clean power corporation through existing and new products.
How People, Culture, and Technology Fit Into the Equation
Tesla, Inc. employee, Mr. X (requested to not be mentioned by name or photographed), expressed to us his enjoyment working for the company due to the company's attention to their employees. He explained how he loves being a part of a business that is redefining something everyone already knows and uses. He felt as though the company emphasizes how the their success is a company wide effort and everyone is working together to keep improving their products and continue to shock the public with innovation. Tesla, Inc. has created a car culture like no other; they have captivated customers with high end designs and experience, as well as an energy efficient electric vehicle. A couple we talked to who were looking at the Model X said "well there is obviously a certain status that comes with driving a Tesla around the neighborhood, but we want one also because of how well made Teslas are. They're fast, smooth, and efficient". Tesla, Inc. established a name for themselves when they proved that electric cars can go above and beyond the abilities of gas powered cars in all categories. Tesla, Inc.'s biggest focus now is using energy saving technology to go beyond the car market, and into the energy saving market. They have used solar energy to further grasp their audiences, as the clean energy campaign continues to grow and be more popular.
Three Lessons From Their Launch
1. Stay true to the goals of the company. Tesla, Inc.'s goal has always been to "accelerate the world's transition to clean energy" and they have been doing just that. They started with electric cars, and have since continued on the clean energy path with Solar Roof, Powerwall, and Powerpack. The 2008 launch has a mission to produce a luxury electric car that was better than the conventional gas powered car in every way. Through their whole journey, Tesla, Inc. stayed true to the company's goals in order to reach their success and other companies should do the same.
2. Get people's attention and change their stigmas. Tesla got people's attention with their first vehicle, the Roadster. Following the Roadster, the Model S sedan forced people to redefine their definition of electric vehicles by introducing something people had never seen done before. Their greatest and most strategic feat was the Model 3; With the energy efficiency, luxury, and high-volume as the previous models, the Model 3 provided something that the other models didn't. Affordability. Tesla had declared their high-end status, creating expensive models and integrating themselves into car culture, however with the Model 3, Tesla began to dominate the roads as more people, eager to be a part of the revolutionizing clean energy community, could afford it. This was a strategic move, they got people's attention by doing something most companies failed to do, they mixed clean energy with luxury and gave it high-end status, then, made it affordable. Companies should be strategic like Tesla, Inc. and constantly grasp the attention of their audience.
3. Keep expanding. Tesla, Inc. started construction on the Gigafactory 1 in 2014 and is at the moment about 30% finished. The company plans on using this facility located in Navada to be powered solely by their own line of clean energy products. The mere idea of the Gigafactory, aiming to be the largest building in the world, is in itself a marketing strategy. People question if this can actually be done. When the building is complete and running, people's questions can finally be answered and Tesla, Inc. will continue to amaze and shock the public.