1)Popular Product:While Urban Outfitters consistently creates stylish clothes that are popular amongst young adults, they also offer a wide variety of other products that appeal to their customers. They work with other brands to sell their backpacks, shoes, cameras, vinyl records, books and more. They also have their own line of home and beauty products making Urban Outfitters a place where people can shop for more than just clothes. 2)Store Experience: The store has a very put together layout that really puts their products on display. They put together clothes with accessories that would go well with each clothing article. They also have separate sections for shoes, home, and accessories that make it easier to navigate the store. 3)Branding: Urban Outfitters has created a brand that is very well known amongst young adults. They use all social media outlets to reach their audiences and they create hashtags so followers can post with them and be possibly featured on their pages. Urban Outfitters has also recently introduced a new beauty products line called "ohii" that will boost their popularity. Their reputation for quality clothes that are always in style has created a strong community of customers with brand loyalty. 4)Customer Service:When you walk into the store there are plenty of employees that are happy to help you find the right clothes. They have a great return policy that makes it very easy to return clothes and online orders. There are also many ways to contact them by social media, phone or email. 5)Technology: Knowing that their market is teens and young adults, Urban Outfitters has taken advantage of technology to make their shopping experience easier for their customers. Customers can order clothes without even having to step foot in the store. Not only is their website very easy to navigate, but their app makes it even simpler to shop online. Users can make an account and get rewards for ordering clothes online. They even have options to order clothes and pick them up in store to avoid shipping costs.
How Can These Be Used By Other Companies What makes Urban Outfitters so successful is knowing their market. They have created a brand that is very popular among young adults by taking the popular styles, brands and accessories and putting them together in their store. They also know how important phones and social media are for their customers. They use social media to reach their customers and introduce them to new products that are coming out this season. And their phone app increases sales by making online shopping something that can be done anywhere. Urban doesn't just rely on their clothes to gain customers and business. They branch out by making deals with different brands and by using technology to enhance the shopping experience. All of these small details along with Urban outfitters stylish products, it is no wonder why they are so successful today. Like Urban Outfitters, new businesses should focus on how they can branch out and not be so one dimensional. They should understand who their customers are and figure out what else it is that customers would like to see from their company.