The TLC Cupcake Cam is a website that Georgetown Cupcakes offers to its customers that enables them to go online and watch each step of the baking process; Viewers can watch the ovens and mixers, the fridge, the cooling, the packaging, the fondant, and the frosting processes. This innovative technology enables people to watch the Georgetown Cupcake experience from inside their homes, and is a way that GC has stayed up to date with the media and heavy role the internet plays in our world today. This cool idea really makes GC tech savvy, and sets it apart from the crowd.
Gluten-Free & Vegan Options
Another way that Georgetown cupcakes stays innovative is by offering Gluten-Free and Vegan options to its customers. Because so many people today are becoming gluten free and vegan for health reasons, it is necessary today to offer options for these large groups of people if a company wants to be successful. Through offering these innovative products, Georgetown cupcakes is staying innovative by tailoring to their needs, becoming a Cupcake shop for everyone.
Our Conversation with Emily
Originally, we asked to speak to the manager about what makes their company innovative. When she declined to talk to us, Emily reached out to a worker named Emily and sparked a conversation by bonding over their shared name, then later shifted the focus of the conversation to the company. In our conversation with Emily, she talked about how GC originally got famous, telling us about its feature on Cupcake Cam Live and DC Cupcakes. She also told us about how their business gives back to the community and many organizations such as Make a Wish, and Heroes Against Childhood Cancer. According to Emily, "It's giving back to the community and also factors like our shipping, and our wide menu that make us so unique and successful." When we asked Emily if these were the major aspects that inspire her at work, she said that it was things like that that make her and her co-workers so committed and faithful to Georgetown Cupcakes.
Their boxes are cute and pink, making them stand out from other bakeries. These signature boxes are an innovative way of staying distinct and recognizable on the street. Each location shares this same design of boxes. This innovative idea makes Georgetown Cupcakes distinct from its competitors, and draws in customers.
Their innovative shipping service is what makes Georgetown Cupcakes especially innovative. They are known for being one of the only bakeries that can successfully ship cupcakes while keeping them fresh--how? Georgetown Cupcakes freezes their cupcakes overnight to ensure freshness, and has their own unique packaging that keeps the frosting intact upon delivery. This inventive, nationwide shipping method sets Georgetown Cupcakes apart from the rest, and enables them to do twice as much business. Additionally, GC offers the service of being able to send cupcakes as gifts through their delivery system. This works as the perfect gift for a friend or for the holidays, also adding a significant amount of business for them. Pictured above is they pickup option, where customers can order online, and skip the line to pick up in store,
This business has an in-store shop to appeal to customers that want more than just a snack. Through this great idea, GC offers things like cupcake/cake mix to their menu, staying innovative and allowing customers to bring their famous cupcake experience to their home. Merchandise such as t-shirts and coffee mugs are also offered to spread the word about the company.