Sofia's choice of lunch was named "The Vegan Platter" made up of classic Etheopian food like sourdough flatbread, made of fermented teff flour. Through a seemingly trivial choice, we realized what can make or break a businesses success. Especially for a food businesses like the ones we encountered, it is extremely important to have a good balance of performance superiority, operational excellence as well as customer intimacy. All of this preparation may seem tedious, but these details are crucial. A potential customer may only spend 2-5 seconds deciding whether they'll make a purchase, so you never know what small aspect can deter or retain a customers attention. It's all in the details. |